<p>Vicky Kaushal, a superstar in Bollywood who previously gave us the smash hit “Zara Hatke Zara Bachke,” is preparing for yet another theatrical release. For Vicky, it will be a content-driven family entertainment this time as well. Titled<img decoding=”async” class=”alignnone wp-image-155295″ src=”https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-750×422.jpg” alt=”theindiaprint.com vicky kaushal claims that content driven movies are once again popular vicky kaushal yrf pic courtesy instagram” width=”1653″ height=”930″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-750×422.jpg 750w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-1024×576.jpg 1024w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-768×432.jpg 768w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-390×220.jpg 390w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram-150×84.jpg 150w, https://www.theindiaprint.com/wp-content/uploads/2023/09/theindiaprint.com-vicky-kaushal-claims-that-content-driven-movies-are-once-again-popular-vicky-kaushal-yrf-pic-courtesy-instagram.jpg 1200w” sizes=”(max-width: 1653px) 100vw, 1653px” title=”Vicky Kaushal claims that content-driven movies are once again popular 6″></p>
<p>He will play Bhajan Kumar, a famous devotional singer who earns a livelihood by performing Lord Krishna songs at various gatherings, in the movie “The Great Indian Family.”</p>
<p>Vicky told the media at the song-launch ceremony for the movie that after a protracted slump brought on by the Covid-19 epidemic, content-driven movies are back at the top.</p>
<p>“If someone had told me three months ago that content-driven films aren’t doing well at the box office, I still would have believed them,” the actor stated. But today, everything is different. The notion that films with strong substance don’t do well at the box office has permanently altered.</p>
<p>He continued by citing recent examples of movies that are successful at the box office and are content-driven: “Look at ‘Dream Girl 2’, ‘Rocky Aur Rani Kii Prem Kahaani’, ‘OMG 2’ and ‘Ghoomer’; these are all movies that have a lot of substance and are bringing people back into the theaters. I’m hoping that “The Great Indian Family,” our movie, will also charm viewers and find favor with them.</p>
<p>Manushi Chillar, a former Miss World, Kumud Mishra, and Manoj Pahwa are also featured in the Yash Raj Films and Vijay Krishna Acharya-produced film “The Great Indian Family.” On September 22, the movie will have its theater premiere.</p>
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Vicky Kaushal claims that content-driven movies are once again popular
