With the increasing trend of preventive wellness and the use of nutraceuticals among Indians, a wellness brand RESET has launched a new Marine Collagen Peptide formula that can help improve the skin, hair, nails, and joints. In light of the increasing focus on proactive health practices and functional nutrition among consumers, the formula consists of 5000 mg of hydrolyzed type 1 marine collagen with glutathione, hyaluronic acid, biotin, and essential vitamins. The blueberry-flavored sachet is expected to improve the skin’s moisture content and enhance skin health and beauty from within. The product launch is a reflection of the increased interest in wellness products and programs being discussed by the industry recently as part of the preventive and self-managed health solutions to contemporary lifestyle stresses in the Indian wellness market.
The product launch happens amid a period when the wellness industry and nutraceuticals are making significant strides in India due to increasing awareness about prevention, stress management, sleeping problems, digestive health, and natural beauty solutions. Urban customers, particularly millennials, Generation Z working people, fitness-minded individuals, and female professionals, have started using health supplements and functional wellness products in their daily lives.
RESET has emerged as a premium wellness brand founded on the unique union of old Ayurveda wisdom and modern nano technology. Given that India has more than 200 million people struggling with pain and a rapid increase in lifestyle-related diseases, RESET plans to be the wellness-first brand aiming at changing the health habits of Indians for good.
What sets apart RESET from other competitors in the wellness space is the brand’s unwillingness to compromise between the two. In the race for innovation versus tradition, while other brands may opt for one road, RESET opts for both roads – using nano-technology to enhance absorption speed while incorporating clinically tested natural herbs.
RESET’s rebrand has not gone unnoticed, having earned itself mentions in Harper’s Bazaar India and YourStory, as well as an entire feature on their rebranding process by Branding in Asia.
In addition to its recently introduced Marine Collagen Peptides supplement, the company has also come up with a variety of other wellness products that address some of the pressing issues faced by people today due to their sedentary lifestyles. Its Instant Ease Tablets are marketed as a herbal version of painkillers. Containing White Willow Bark (Salix alba), which is nature’s own aspirin, the tablets aim to ease inflammation within the body, thereby helping users relieve themselves from the pain caused without suffering any adverse effects of chemicals commonly found in pharmaceutical products. The product is aimed at users who are on the lookout for a period pain relief tablet or a natural remedy to soothe body pains.
The company’s Easy to Rub Pain Relief Emulsion is yet another product formulated with the help of nano-tech science. It is made of Nirgundi – one of the oldest pain-reducing herbs in the world according to Ayurveda – and is targeted at those who suffer from headaches, stiff necks, and muscle pains. The formula helps ease body aches quickly with zero greasiness.
Moreover, RESET offers wellness solutions related to movement recovery, detox, digestion, and improved sleep. The Stretch Easy Oil or Yoga Oil is a blend of six essential oils – namely Geranium, Chamomile, and Rosemary. This solution promotes flexibility, relieves stiffness, provides muscle relaxation, and delivers an excellent aroma therapy effect before and after movements.
The bestselling product from RESET called Detox Candy, is a blend of Punarnava, Manjistha, Kalmegh, Guduchi, and Daru Haldi, packed in a convenient candy form to enhance liver wellness and cleanse the blood. Similarly, the Healthy Gut Gummies are made up of Apple Cider Vinegar, Vitamin B12, and Beetroot. These ingredients work together to address issues of digestive problems, bloating, fatigue, and maintaining a healthy body weight.
As a response to consumer concerns about sleep issues, especially those of shift workers and frequent travelers, RESET has launched Sleep Better Gummies that contain Melatonin and Ashwagandha.
In launching its new product, Marine Collagen Peptides, RESET is reinforcing its footprint in the fast-growing category of beauty from within. The product, which promotes skin elasticity, joint health, hair strength, and nail flexibility, embodies the rising trend of holistic wellness practices among consumers who see beauty and nutritional health as part of their daily wellness routines.
As the company says, the vision that it has set out to achieve is not only about selling products but establishing a holistic wellness system for today’s Indian consumer. Leveraging its science-based ingredient system and its sustainable refills approach, RESET seeks to make wellness a regular part of the lives of stressed individuals suffering from chronic pain, digestive disorders, insomnia, and more.
Tags: R3set,Reset, Nirgundi, Marine Collagen Peptides, Preventive Wellness India, Ayurvedic Wellness Brand, Nano Technology Wellness Products, Beauty-From-Within Supplements
